by Randal Godden, Chairman and CEO, at TEC South Africa
This article was first published in Real Business, a supplement
to Business Day which appears on the third Monday of every month.
Over the years many management fads come and go such as Managing
by Objectives, Total Quality Management, Re-engineering and the
classic Plan, Organize, Staff, Develop and Control. However one
of the key attributes of good leaders and managers is which is still
paramount is creating a culture of appropriate Delegation, Responsibility
and Accountability for their organization and leading by example.
In working with may organizations in different countries and different
industries on of the key differentiating characteristics of successful
organizations and their managers the ability to take responsibility
for results, delegate appropriate and embrace accountability. The
three are closely interwoven but lets look at the individual elements
before weaving them together.
The art of delegation fundamentally is the pre-cursor to management
development. As our managerial responsibilities grow and develop
it is essential that we develop others by delegating responsibility
for an increasingly complex range of challenges which are effectively
managed. There is a fine line between delegation and abdication where
the assignment is given but without adequate follow up, guidelines
etc. The following is a brief outline of some key elements to successful
delegation :-
i ) Ensure that both parties understand EXACTLY what has been delegated
and the outcomes expected.
ii ) There must be only one responsible
person who is held accountable for each specific outcome. Dual accountability
is no accountability at all.
iii ) Delegate the necessary
authority and provide the necessary tools to enable success.
iv ) Agree on appropriate reporting
/ feedback system which effectively monitors progress and provides
an early warning system.
v ) Assign / Agree target dates
and milestones for specific accomplishments and incorporate these
in the reporting system.
vi ) Give the responsibility
manager as much freedom as possible – endeavor to focus on
desired outcomes rather than prescribed methods.
vii ) Create enthusiasm and excitement
with assignments so that they are both challenging and motivated.
viii ) Ensure that delegated
assignments match the managers capability to the greatest extent
including knowledge, experience, ability and aptitude. In particular
take cognisense of their personality style and ensure that the follow
up (in particularly points (iv) and (v) are suitably matched.
ix ) Create feedback so that
everybody involved understand the expected outcome.
One of my previous mentors the late Lucien Levy of PGSI described
delegation as being connected to each manager by a piece of string.
The length of each piece is different and our delegation task is
to let the string out until it is loose and then pull it back so
that it is taut but not tight. A simple philosophy but brilliant
in concept.
My colleague in the US, Dr Gerry Faust, talks about the Responsibility
from two perspectives :-
- Responsibility to our families, our business, our community,
ourselves, our society etc and
- We are responsible for our actions, words, deeds, use of our
talents etc.
All of us have a choice as to the level of responsibility we adopt
in both spheres. In the responsibility “to” arena, we
can play a passive role or we can take responsibility to make a difference.
Some classic examples from a business context – Employee A
works Nine to Five, does what is asked,, complies obediently but
doesn’t push. On the other hand Employee B arrives at work
ready to contribute, pushes to achieve results, works with others
to ensure goals are being met and involves people so they understand.
Which employee would you prefer ?
Responsible people and managers take responsibility for agreed
results and outcomes. They are not swayed by excuses just focused
ways and means to achieve the desired result. In Australia I ran
a chain of 200 branches with individual managers in each store. It
was always evident that in spite of all the physical elements (location,
foot traffic, income spread etc) it was not always the BEST physical
locations which were the most successful. The key ingredient was
the manger and his or her propensity to overcome adversity, not consider
excuses but focus on how to achieve the results.
In short responsibility people / mangers are more successful in
business and in life.
While responsibility tends to be a personal phenomenon, Accountability
is more an organizational phenomenon. It occurs when assignments
are delegated for one person to another and the responsible manager
is held accountable for the results even though they may not directly
control all the elements involved.
Importantly Accountability is not just the prerogative of the delegated
manager, it is also essential that the delegator is also Accountable
and has not ABDICATED rather than delegated. Again it is a fine line
between doing it all yourself and “dumping” it on a subordinate.
The differentiators are follow up, support, enthusiasm, offered help
rather that intrusion, praise rather criticism. On that latter point
recognition is one of the key elements for successful motivation
of people and still not widely understood. The average human being
needs NINE elements of praise or recognition to ONE element of criticism
to be in balance.
Otherwise they believe they are constantly being criticized, chided
etc.
One other key element of Accountability is the consequences arising
from the success or otherwise of the assignment. Where possible I
like to appropriately celebrate successful outcomes and take appropriate
action for non performance or lack of success.
Celebrations can be large or small, depending on the assignment
and / or outcome but crucial from my perspective that all successful
outcomes are recognized, as distinct from rewarded – it is
the most powerful motivation !
Strangely it is the consequences for non performance or unsuccessful
outcomes which many managers find the most difficult to implement.
It need not extend to dismissal but managers must understand that
even if it is only an expression of disappointment, that the matter
will be addressed and not left “HANGING”
In conclusion, there are many important factors in running a successful
business or organization including leadership, planning, communication,
motivating, to mention but a few. However management in its broadest
context is essential to success and management is about enabling
people to achieve successful agreed outcomes. The key ingredient
which makes highly competent and successful managers is continuous
and effective delegation, responsibility and accountability, as a
whole both for the organization and in their own managerial arena.
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